PGC De Zaat
2025
/
Logo design
/
Brand guidelines
/ About the project
For PGC De Zaat, I worked on the visual identity with a focus on the logo design and brandbook. While my colleague developed the broader branding, I translated the visual direction into a cohesive logo and clear brand guidelines.
PGC De Zaat
2025
/
Logo design
/
Brand guidelines
/ About the project
For PGC De Zaat, I worked on the visual identity with a focus on the logo design and brandbook. While my colleague developed the broader branding, I translated the visual direction into a cohesive logo and clear brand guidelines.
PGC De Zaat
2025
/
Logo design
/
Brand guidelines
/ About the project
For PGC De Zaat, I worked on the visual identity with a focus on the logo design and brandbook. While my colleague developed the broader branding, I translated the visual direction into a cohesive logo and clear brand guidelines.
Logo
For the logo, I wanted to explore different ways of bringing the **Z** from “Zaat” to life. I played around with its shape and proportions, while adding a subtle human touch to make the logo feel more approachable and personal. I developed several directions to give the client different options to choose from.
Logo
For the logo, I wanted to explore different ways of bringing the **Z** from “Zaat” to life. I played around with its shape and proportions, while adding a subtle human touch to make the logo feel more approachable and personal. I developed several directions to give the client different options to choose from.
Logo
For the logo, I wanted to explore different ways of bringing the **Z** from “Zaat” to life. I played around with its shape and proportions, while adding a subtle human touch to make the logo feel more approachable and personal. I developed several directions to give the client different options to choose from.
Brandbook
I also created a series of mockups to explore how the identity could be applied in practice, showing how the branding comes together across different touchpoints and real-world applications.
Brandbook
I also created a series of mockups to explore how the identity could be applied in practice, showing how the branding comes together across different touchpoints and real-world applications.
Brandbook
I also created a series of mockups to explore how the identity could be applied in practice, showing how the branding comes together across different touchpoints and real-world applications.
