Optioryx
2025
/
brand identity
/
/ About the project
Brand identity for Optioryx, a tech company whose warehouse optimization software (WOS) builds on existing warehouse management systems (WMS) to make operations faster and more efficient.
Optioryx
2025
/
brand identity
/
/ About the project
Brand identity for Optioryx, a tech company whose warehouse optimization software (WOS) builds on existing warehouse management systems (WMS) to make operations faster and more efficient.
Optioryx
2025
/
brand identity
/
/ About the project
Brand identity for Optioryx, a tech company whose warehouse optimization software (WOS) builds on existing warehouse management systems (WMS) to make operations faster and more efficient.
About
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy.At Leap Forward we always present 3 directions to the client. Three directions that fit the branding but highlight something else of the strategy. In the next image, you can see these 3 directions. One was really about the digital aspect, one more about the people working with it and the last one about the flow of the technology.
About
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy.At Leap Forward we always present 3 directions to the client. Three directions that fit the branding but highlight something else of the strategy. In the next image, you can see these 3 directions. One was really about the digital aspect, one more about the people working with it and the last one about the flow of the technology.
About
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy.At Leap Forward we always present 3 directions to the client. Three directions that fit the branding but highlight something else of the strategy. In the next image, you can see these 3 directions. One was really about the digital aspect, one more about the people working with it and the last one about the flow of the technology.
Brandbook
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy. We ended up with the visual identity below. It draws clear inspiration from the warehouse. The colors of the shelves are embeded in the brand colors. The flexibility that the tools allows is shown in the shapes, font and logo.
Brandbook
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy. We ended up with the visual identity below. It draws clear inspiration from the warehouse. The colors of the shelves are embeded in the brand colors. The flexibility that the tools allows is shown in the shapes, font and logo.
Brandbook
The target audience of Optioryx consists largely of experienced, pragmatic professionals. The website should therefore convey trust, clarity, and competence — modern and polished, but not overly trendy or flashy. We ended up with the visual identity below. It draws clear inspiration from the warehouse. The colors of the shelves are embeded in the brand colors. The flexibility that the tools allows is shown in the shapes, font and logo.
