LISA LAPON

BRANDING, LETTERING & MERCHANDISE

Hack The Future

2023-2025

/

Storytelling

/

Event

/ About the project

Hack The Future is a two-day Cronos hackathon where development and design students come together around a central theme. After initially supporting the team with individual assets, I had the opportunity to take the creative lead for three editions, shaping everything from the concept and storytelling to the final visual identity.

Hack The Future

2023-2025

/

Storytelling

/

Event

/ About the project

Hack The Future is a two-day Cronos hackathon where development and design students come together around a central theme. After initially supporting the team with individual assets, I had the opportunity to take the creative lead for three editions, shaping everything from the concept and storytelling to the final visual identity.

Hack The Future

2023-2025

/

Storytelling

/

Event

/ About the project

Hack The Future is a two-day Cronos hackathon where development and design students come together around a central theme. After initially supporting the team with individual assets, I had the opportunity to take the creative lead for three editions, shaping everything from the concept and storytelling to the final visual identity.

My role

From trailers and website design to illustrations and physical event materials, I had the opportunity to bring each theme to life across a wide range of touchpoints. It was a project where I could bring many of my skills together and explore how one concept can grow into a complete visual world.

My role

From trailers and website design to illustrations and physical event materials, I had the opportunity to bring each theme to life across a wide range of touchpoints. It was a project where I could bring many of my skills together and explore how one concept can grow into a complete visual world.

My role

From trailers and website design to illustrations and physical event materials, I had the opportunity to bring each theme to life across a wide range of touchpoints. It was a project where I could bring many of my skills together and explore how one concept can grow into a complete visual world.

2023 / Jungle expedition

For this edition, I explored the theme of **Jungle** and translated it into a visual identity for the entire event. The event was held for the first time at the Elisabeth Hall, right next to Antwerp Zoo, making the jungle theme a natural fit.

I developed the concept and visual direction, carrying it through the website, trailer, illustrations, event materials and other assets.

Illustrations

This was one of my most ambitious ideas for the project. I created a wide range of individual plants and animals, building an illustration system that could be mixed and matched across different applications. This allowed me to reuse the illustrations for everything from lanyard cards and presentation visuals to various event assets. I even had the opportunity to turn the illustrations into a jigsaw puzzle for the students to solve. Legend has it, some students are still trying to create the whole puzzle.

Brochure

For this first edition, I wanted to push myself creatively and turn a practical event brochure into something more engaging. I designed it as a visual guide where students could find everything they needed, from a map of the venue to the schedule for the day.

the day itself

For this first edition, I wanted to push myself creatively and turn a practical event brochure into something more engaging. I designed it as a visual guide where students could find everything they needed, from a map of the venue to the schedule for the day.

2024 / Among the stars

This year's theme gave me a new visual world to explore. Developing a visual language that could work across both digital and physical applications.

2025 / Aquatopia

This year's theme gave me a new visual world to explore. Developing a visual language that could work across both digital and physical applications.

Trailers

I really spend a lot of time on the trailers. You have 1 minute to tease the viewer about the theme. I tried out different styles for each trailer.

Trailers

I really spend a lot of time on the trailers. You have 1 minute to tease the viewer about the theme. I tried out different styles for each trailer.

Trailers

I really spend a lot of time on the trailers. You have 1 minute to tease the viewer about the theme. I tried out different styles for each trailer.

Looking forward to new projects
& opportunities.

©LisaLapon

Currently taking new projects.
lisa.lapon@gmail.com